Health Awareness Campaign:
Landing Page & Poster.Dream On: Understanding Sleep
TOOLS
Illustrator
Figma
Figma
BRIEFResearch and collect information about a topic of your choice, then translate that information into graphics that make the information easy to process,
and assemble those graphic elements into an engaging infographic poster.
and assemble those graphic elements into an engaging infographic poster.
THOUGHT PROCESS
I focused on including information about the three main questions of sleep I had: how it works, how it affects us, and how we can do it better. I included the basics of sleep, issues when there is a lack of it, and solutions. I wanted the illustrations to feel soft and dreamy in order to support the overall topic. Additionally, I designed a landing page and a flyer as additional deliverables to the poster.
Subtitle: CCThisManThisMonster Regular.
Paragraphs: Deuterium Variable.
Initially, my focus was on sleep and age, particularly the idea that sleep can actually extend your life, even if it sometimes feels like "lost time." I wanted to address the culture of over productivity, and highlight the long-term consequences of sleep deprivation. Nonetheless, as the design process evolved, I realized the content was becoming very personal and specific to my own experience. At the end, I shifted to a broader, more general approach, one that I hope will benefit and resonate with a wider audience.
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