Branding: Freehand Paint Company




BRIEF

Create the branding for an eco friendly paint, check in with the client to assure branding is moving in the right direction, and deliver five products for the company.


  SKETCHES




THOUGHT PROCESS

The target audience of this brand are homeowners looking to remodel their homes, as well as creative people who constantly find themselves doing random crafts such as fixing up furniture, paiting an indoor mural for their kids, and anything in between. The idea of Freehand is to feel fun, relaxing, and take the pressure off from starting a project. It is meant to be encouraging and welcome any mistakes that might happen while painting.


COLOR SYSTEM




BRAND IDENTITY










LAYOUT




APPLICATIONS



Only AI mockup in this website.


REFLEXTION
The idea behind this branding is to provide the public with a paint they can trust and feel comfortable using. I think the fun pattern really helps to achive this. Its friendly and welcoming approach helps reduce any intimidating feeling that painting can create. This is a paint that not only protects the environment but also the people in it. 


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